Design Situation, Brief and Specification

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for Converse All star. I will also design and make a piece of packaging for one of their products (name the product here) and design and make a point of sale display for that product.

Initial Specification

• Be aesthetically pleasing
• Make the product more apealling than competitors products
• Protect the shoe
• Be environmentially friendly

Converse

The company i have chosen to redesign the brand logo for is "Converse" company was set up in 1908 by a man called Marquis M. Converse in america, he went on to create the commonly known converse style of shoe. In the 1920's backed by the famous basketball player, chuck taylor, the company took off. Most basketball players and wannabe players bought converses (made of leather) and later on so did everyday people, but they were made of canvas. The company continued to do well and made many inovations (such as the first biomechanics lab) in the world of shoes and in 2003 brought back more of its traditional canvas designs, which people recognise today.

I am going redesign the logo, as i feel the logo is quite simple and bland. It needs colour to be added as well as a few more sleek shapes.

Graphic Theory